The science behind the color

As we age, the body’s slower production of melanin, lipids & proteins causes hair to lose volume, manageability, color, moisture and shine. AGE beautiful anti-aging haircolor is the first color with Melanin, Keratin Peptide and a patented conditioning technology with Silk Protein to replenish hair with the essential components that are lost with aging.

Melanin

Each hair follicle contains melanin, which gives hair its pigment or color. As we get older, the melanocytes in hair follicles stop producing melanin so hair stands no longer have color, become more transparent and appear gray or silver. AGE beautiful contains Melanin and special dyes that add the pigment or color back into the hair – addressing one of the most obvious signs of aging hair.

Keratin Peptide

Everyday, we naturally lose 50-100 hairs that are being replaced by new hairs that grow long and thick. As we age, the stage (active Keratin production) gets shorter, so hairs stay thinner and no longer have a chance to grow thick. AGE beautiful contains Keratin Peptide, the building block of hair, to add volume and to make hair look noticeably fuller.

Patented Conditioning Technology with Silk Protein

Lipids are the natural oils in our hair that make it feel soft and look shiny. As we age, lipid production slows and our hair texture or condition starts to change – it could be drier, wirier, or duller. AGE beautiful contains a patented conditioning technology with silk protein to make hair significantly softer, unbelievably more conditioned and radiantly